Adwords Campaign creation levels

In AdWords account we add campaign. In campaign we add adgoups. In each adgroup we add keywords and adcopies. We set budget for campaign and bids...

Google Display Ads Best Practices

Targeting Methods of Google Display Ads Google Display Network (GDN) Advertising You can show the non text ads that use images, video and appear alongside...

Indepth with funnels

Once you have a deep understanding of your events, you have the foundation for defining and analyzing truly successful funnels. Each event in your funnel is...

In depth with Events

When tracking app events, you’re able to see every action your users havetaken in-app, and how those actions relate to your engagement and conversion goals. Each...

In depth with retention

There are two primary ways to measure user retention: 1. Users who used the app for the first time and then returned to the app...

In depth with segments

Segmentation of users is the foundation of  digital analytics. With out segmentation, we can not understand behavior of users.  A segment is defined by a...