Category: Analytics

Indepth with funnels

Once you have a deep understanding of your events, you have the foundation for defining and analyzing truly successful funnels. Each event in your funnel is...

In depth with Events

When tracking app events, you’re able to see every action your users havetaken in-app, and how those actions relate to your engagement and conversion goals. Each...

In depth with retention

There are two primary ways to measure user retention: 1. Users who used the app for the first time and then returned to the app...

In depth with segments

Segmentation of users is the foundation of  digital analytics. With out segmentation, we can not understand behavior of users.  A segment is defined by a...

Basic Things to watch in App Analytics

App Downloads (Installs) : Daily installs and their sources are the basic metrics a marketer needs to track. Understanding the sources of these installs is equally important....

Google analytics Vs Tag Manager

Google Analytics (GA) Google Tag Manager (GTM) are completely different products, they just work well together. Google Analytics (GA) has been around to help you...