App Downloads (Installs) : Daily installs and their sources are the basic metrics a marketer needs to track. Understanding the sources of these installs is equally important. This is how marketers evaluate the effectiveness of their marketing channels.
New Users: The new users are the unique openers of the App on particular time period. Some times user may not open the app just after the installation. Daily and weekly new users is an important metrics in app analytics
Users: Users are the total number of app users on particular time period, tracking users is an important metrics on app analytics. The monthly or daily active user is a significant metric that highlights the user base of the app. Keep an eye on monthly active users and daily active users, is the number of users going up or down.
Session Length: A session represents a single period of user interaction with your app. Sessions serve as useful containers of measured activity, which includes screen views, events, and ecommerce transactions. Session length is measured as the period of time between app open and close, or when the app times out after 30 minutes. It indicates how much time your users are spending in your app per individual session. The more engaged the users are, the longer their session length.
Time spending and intervals : Now you can view or download full report on app usage, for finding out that go to Audience > User Explorer. Find out how much time ‘x’ user has spend on the app, what is the interval of the app usage etc..
Acquisition : How my users downloaded app from different channels like organic, direct, referral etc..You can use UTM parameters to get details of paid or social media acquisition. For detailed report on ROI, we have to work with attribution modeling. Attribution modeling is the advanced form of app analytics.
Segments: Segments are groups of users who did or did not do certain events. traffic source, location, landing page type, action taken, demographics, engagement are the important segments in google analytics.
Screen flow: How users are navigating through screen, how they are approaching our goal, drop off screens, problem screens etc..
Events: Events are a useful way to collect data about a user’s interaction with interactive components of your app, like button presses or the use of a particular item in a app. Events also have attributes associated with them, which are added details describing the event action, and will help you get granular insights about those actions.
Funnels: App funnels are defined the same way as web funnels: they are the process you want your user to follow to convert on a desired action. Funnels are defined by the events completed to reach that desired action, so tagging events and defining the funnel flow should be a coordinated effort. This helps you identify where drop-offs happen in the conversion paths of your app.
Retention: Retention is measured as the percentage of users who return to your app based on the date of their first visit. Retention, or “cohort,” tracking highlights your most engaged – and valuable – users, creating better targeting opportunities and personalization of the app experience.
Lifetime value: Lifetime value is your primary revenue metric, representing the financial value of the app and how much each app user or customer is worth in his or her lifetime. It can be split out by average monthly value or value per customer, capturing worth over time financially and also in terms of loyalty and evangelism.